THE HEART OF STRAUSS PR:
Passionate Storytellers, Strategic Thinkers
At Strauss, we are more than a public relations firm; we are a collective of passionate storytellers and strategic thinkers committed to creating meaningful connections. With roots in Dallas that extend to New York City and Los Angeles, we inspire others through the magic of storytelling. We believe that when you lead with heart and authenticity, narratives have the power to create meaningful connections, transform perceptions, and drive action.
Our approach is grounded in the alignment of our team and clients through strategies that foster ease and flow in co-creation, embodying and honoring our core values.
A Collaborative Partner
Our team is the driving force behind our success. We thrive in supportive, dynamic environments where every voice is valued, and collaboration is key. Whether we are cultivating media relationships, partnering with influencers, crafting local marketing campaigns, or becoming stewards of a brand, our approach is always calculated and intentional.
We set out to achieve the best possible outcomes and nurture lasting relationships through trust and genuine engagement. At Strauss PR, we are not just colleagues; we are partners dedicated to realizing shared visions and celebrating each client's unique story.
Our Approach
Purpose
To inspire others to see and connect with the magic around them through storytelling.
Mission
We use marketing and public relations as tools to encourage people to do things they love with people they love.
Vision
​To create alignment of team and clients by investing in strategies and that inspire ease and flow in co-creation.
Our Values
Our core values are the attributes we hold most dear for ourselves, our collaborators, and our clients.
Charismatic
We lead with heart, authenticity and magnetic charm.
Cohesive
We create alignment to ensure clear purpose and seamless integration.
Curious
We constantly seek new insights and deeper understanding.
Collaborative
We partner closely and intentionally to realize shared visions.
Creative
We craft and share stories that engage and resonate.
Connected
We cultivate lasting relationships through trust and genuine engagement.
Meet the Team
Jenifer Strauss
Jenifer is the visionary founder of Strauss PR, a role she has embraced with passion and dedication. A Dallas native, Jenifer has always felt a deep connection to her hometown, despite spending significant time in New York City and LA expanding Strauss PR. After a decade in New York and over five years in LA, family brought her back to Dallas, though she remains a dedicated, professional traveler.
Jenifer’s journey to founding Strauss PR began with her family's real estate development company, providing a solid foundation in business and client relations. As the driving force behind Strauss PR and “multi-tasking queen,” Jenifer seamlessly juggles various responsibilities to ensure the agency’s success. Her commitment to Strauss PR is unwavering, rooted in her passion for the work and the impact it has.
Outside of the office, Jenifer loves spending time with her three beloved Shih Tzus, often dreaming of having even more. “Swiftie,” which happens to be one of her dog’s names, is another word to describe Jenifer and her love for all things Taylor Swift. If she could have any superpower, it would be the ability to blink herself to different locations, making it easy to visit friends scattered around the globe. Jenifer’s dedication, creativity, and leadership make her the heart and soul of Strauss PR.
Berkley Behnke
Berkley brings her fresh perspective and enthusiasm to media relations and the Strauss approach to collaboration. Hailing from San Antonio, Texas, Berkley made her way to Dallas after graduating from TCU. Drawn by the city’s vibrant atmosphere and proximity to home, she found the perfect balance between excitement and familiarity.
At Strauss PR, Berkley shines in an intimate, dynamic and supportive team environment. Her role encompasses media relations, social media, and influencer collaborations, allowing her to see how each piece fits into the bigger picture for their clients.
Berkley loves finding balance in her life through hot yoga, baking delicious treats, and attending concerts, with a particular fondness for country music. If she could have any superpower, it would be teleportation so she can have her feet in the sand at a beach every day. Berkley’s vibrant energy and commitment to her work make her a dynamic and valued member of the Strauss PR team.
Allie Lesiuk
Allie is a skilled narrative architect who has been with the Strauss team since 2013. Allie’s journey began in Fort Worth, but she grew up across the globe in places like Mumbai, Saudi Arabia, Malaysia, the Philippines, Scotland, Indonesia, and Singapore, following her father’s career. As a triplet, Allie always had her built-in best friends, making each move an adventure. This multicultural upbringing fostered her love for travel and diverse perspectives. She eventually settled in Dallas to attend Southern Methodist University and has called it home ever since.
With over a decade at Strauss PR, Allie thrives in the creative and intimate setting of a boutique agency. Her earlier positions at BigInk and The Richards Group were invaluable, but it’s at Strauss PR where she found her true passion. Inspired by her mentor Jenifer, Allie loves working with a variety of clients, especially in the restaurant industry.
Allie is a dedicated foodie, always on the hunt for Dallas’s next hot spot or indulging in her all-time favorites like Rafa’s and Celebration. She enjoys Netflix marathons, and catching up on Bravo drama, and loves spending time with her cat, Luna. If she could have any superpower, it would be teleportation, so she could enjoy breakfast in Paris and a night out in Singapore on the same day. Allie’s commitment to storytelling and the team make her an integral part of the Strauss experience.
Kristin Garcia
Kristin is a marketing and PR powerhouse who has been an incredible asset to the Strauss team. Born and raised in Dallas, Texas, Kristin has always valued the support of her close-knit family and friends, especially as a mother herself. It’s this wonderful sense of home that has made Dallas so special to her, enabling her personal growth and professional success.
Kristin brings a wealth of experience in marketing and public relations to Strauss PR, having held roles such as Marketing Brand Manager at Legacy Hall and Marketing & Community Relations Coordinator at CareNow and Medical City Children's Urgent Care. Her accomplishments include securing high-profile partnerships, managing extensive marketing campaigns, and representing brands on television. At Strauss PR, Kristin enjoys the dynamic challenges and the supportive, family-like culture that encourages continuous learning.
When she’s not working with clients, Kristin loves creating balloon garlands, listening to RnB Gospel, and journaling. Her dream superpower is to speak any language, enabling her to connect with cultures worldwide. Kristin’s dedication and vibrant energy make her a valued member of the Strauss PR team.